AdMash
In 2011, my primary project at Amazon.com was to oversee the creative process behind the creation of AdMash, a website and Kindle app where users can vote on upcoming screensaver ads to be featured on the Kindle with Special Offers. I oversaw the project from start to finish - wireframes, design iterations, development implementation and launch. V2 designs were also created as part of that process. This was a largely self-driven project and increased the user engagement with the Kindle with Special Offers to the point where there is a regular user base of thousands of voters a day.
Press Coverage
