AdMash In 2011, my primary project at Amazon.com was to oversee the creative process behind the creation of AdMash, a website and Kindle app where users can vote on upcoming screensaver ads to be featured on the Kindle with Special Offers. I oversaw the project from start to finish - wireframes, design iterations, development implementation and launch. V2 designs were also created as part of that process. This was a largely self-driven project and increased the user engagement with the Kindle with Special Offers to the point where there is a regular user base of thousands of voters a day. See it live at Admash.com Download the Kindle app User Experience Documents Creative review document and user flow for the Kindle App (pdf) V2 badging exploration mind map (pdf) Press Coverage Amazon intros new $114 ad-supported Kindle with Special Offers - CNET
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AdMash

In 2011, my primary project at Amazon.com was to oversee the creative process behind the creation of AdMash, a website and Kindle app where users can vote on upcoming screensaver ads to be featured on the Kindle with Special Offers. I oversaw the project from start to finish - wireframes, design iterations, development implementation and launch. V2 designs were also created as part of that process. This was a largely self-driven project and increased the user engagement with the Kindle with Special Offers to the point where there is a regular user base of thousands of voters a day.

See it live at Admash.com

Download the Kindle app

User Experience Documents

Press Coverage