Shop Pampers Now on Facebook
Design, Front-end code
Proctor & Gamble and Amazon.com launched an e-commerce store within Facebook in the Fall of 2010 using Amazon Webstore technology. I acted as design lead on this project. I created wireframes (and oversaw all the information architecture), the design, and custom Webstore 1.0 HTML and CSS and widgets. While focusing primarily on Pampers products, Facebook users are able to shop a vast array of P&G products directly within Facebook using their existing Amazon.com account. This was the first time a project like this had been attempted at Amazon, and it got a lot of press.
- Designed the UX, UI and front-end CSS/HTML for the Shop Pampers Now store on Facebook
- Created custom Amazon Webstore widgets
- Developed an efficient procedure for importing inventory via a product master list
- Wrote user research questions and adapted the store based on feedback
User Experience Documents
Press Coverage
- Amazon Starts Selling Stuff Through Facebook - TechFlash
- Pampers Provides Gateway to E-Commerce on its Facebook Page - the First Procter & Gamble Brand to Offer Facebook Shopping Capabilities - MarketWatch
- P&G to sell Pampers through Facebook page - Associated Press
- Longtime P&G Digital Guru Joins ARF in Newly Created Role - Advertising Age (paragraph 8)
- Amazon Launches Facebook e-Commerce Store - ReadWriteWeb
- Amazon and Pampers Bring Diaper Shopping to Facebook - Mashable
